388 George St Boutique - Paris Oversized Animations

Cartier announced the opening of their Oceania flagship boutique, located at 388 George Street in the heart of Sydney. The new store combines modern architectural facade features with a curved sandstone and translucent exterior.

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The luxury French Maison celebrated Paris meeting Sydney with oversized animations on the windows and in-store refined moments. Dashing took the global concept and adapted it to the local market, building six window displays that incorporate permanent and temporary fixtures.

The timber constructions were hand-painted with a textured finish for the two Eiffel Towers, one Arc de Triomphe, one Colonne Vendome and two Sydney Harbour Bridge structures. The Napolean figure on top of the Colonne Vendome monument and the moulure details were 3D printed to achieve the perfect level of detail.

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