Cotton On

Cotton On & BODY Holiday Campaign

Cotton On Group approached Dashing to work across their brands bringing their holiday campaigns to life at Cotton On, BODY, and Rubi.

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Based on their concept, we partnered with the CO creative team to develop the design and manufactured elements offshore, rolling out the campaign internationally in Australia, the United States, New Zealand, and South Africa.

We used neon signs for the taglines mounted on plywood and acrylic, in addition to pink and mirrored small stars and illuminated large stars, medium present box sets, hanging freestanding lights in plywood surround with RGB illuminated colour sequencing. All the offshore elements were distributed in Australia by Dashing and their staff installed in-store.

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