Cotton On

Cotton On Geelong - Northstar Concept

We partnered with Cotton On to deliver a Northstar concept store that resonated back to its founding roots in Geelong.

The ‘store of the future’ showcased an array of new fixturing with elevated finishes and applications, including a unique and custom-made herringbone treatment for men’s and women’s denim areas with matching bespoke denim panels and custom pink sheer curtains in the Cotton On BODY corner.

Adding to the windows and building facade, we installed three dynamic lightboxes that animate and align with campaign imagery. The framing moments throughout the store combined different styles, from large structures to smaller wooden top-of-shelf displays. We also produced behind-the-counter activation and messaging decals to enhance the customer journey.

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