Cotton On Group
Cotton On Mega & BODY
Cotton On approached Dashing to help them create a more visual and impactful space that would improve the customer journey in the Chadstone Cotton On Mega and BODY stores.
Cotton On Group
Cotton On approached Dashing to help them create a more visual and impactful space that would improve the customer journey in the Chadstone Cotton On Mega and BODY stores.
On the Cotton On Mega Store, we produced and installed a large lightbox to compose the window display, plus behind-the-counter imagery, hanging denim destination zones, and framing moments throughout the store utilising plywood frames to take over the walls. Dashing also delivered the collateral to communicate the new brand messaging in the fitting rooms, and the store team re-merchandised the layout and flow of each area, introducing new fixtures.
On the Cotton On BODY stores, we installed high-impact campaign imagery to support the brand’s partnership with the American actress and super influencer Sydney Sweeney. The elements included behind-the-counter activation, banners and an external giant SAV decal on the window. We produced and installed the collateral for both stores, and the brand presented the results to territory leaders from all countries in their global network.
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