COTY
COTY - Kylie Jenner Cosmic Activation
Uniting Fragrance and Experience
Dashing Group
With expertise in strategy & design, we reimagine brands and design breakthrough experiences to help businesses make meaningful connections with people, wherever they are.
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We worked closely with Coty to bring Kylie Jenner’s Cosmic fragrance activation to life at Melbourne Central, introducing her new scent, a floral fragrance that embodies limitless love, positivity, and happiness.
Tailoring the global concept for the local market, we managed every detail from 3D renders to full production and installation. Custom PMS-matched EVA flowers were produced offshore, paired with striking lightboxes, floor decals, and plinth wraps to create a seamless, immersive experience. Each element was crafted to reflect the spirit of Cosmic.
A highlight of the activation was the custom engraving station a major attraction, especially during gifting season where visitors could personalise their fragrance, creating a truly memorable and unique gift. The installation’s open layout was thoughtfully designed to allow entry from all sides. The result was an inviting, immersive environment that welcomed visitors into Kylie’s universe, inspiring both new and loyal fans to form a deeper, personal connection with the fragrance.
What our clients say
Great team, personable service. No job is too big or too small, and is always delivered on time and to your brief. It's hard to find suppliers that really care and give everything 110% but these guys do. If they get it wrong, they will do what it takes to get it right, one of my preferred suppliers within Australia
Katrinas BurnsSheridan 
Great execution iFit and Dashing team - looks stunning and a great engagement piece for our Rebel customers!! What’s most pleasing for Rebel and iFit is conversion rate and sales productivity!!!
Gary WilliamsRebel Sport
Dashing have grown from being a print provider to an overall service provider. From 2 dimensional print to 3 dimensional display. Supporting with creative inception and solutions to production and installation. We enjoy the partnership and experience of the Dashing Team
Jason TyrrellCountry Road Group
We’ve worked with Dashing on a number of projects. They’ve really taken the time to understand the complexity of our retail footprint and needs as a business. They have an attentive approach and we’ve leaned on their skill on all angles from creative development, production, and bump in. Dashing never cease to amaze me, diving headfirst into bringing innovative ideas to the table and turning them into award winning in-store activations.
Crystal MelvanAustralia Post
Troy and the Dashing team are the perfect match for Luxottica. With our ever-changing Campaigns and fast paced environment, the team are always on hand and ready. Dashing for me has been the biggest support system and strength to our business. I recommend them to any retailer looking for small- or large-scale print, project management, design work and account management. The possibilities are always endless with Dashing
Nic SalernoLuxottica
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