Country Road
Country Road - Christmas 2020
Dashing was briefed by the Country Road Visual Merchandising team to transform their top 25 stores into celebrations of Australian Summer for their 2020 holiday campaign ‘Giving Season’.
Dashing Group
With expertise in strategy & design, we reimagine brands and design breakthrough experiences to help businesses make meaningful connections with people, wherever they are.
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With a challenging brief to utilise recycled or recyclable materials, we have worked hard to transform concepts into practical solutions. We have created unique recyclable boxes to highlight the windows of Country Road top stores and developed all sustainable in-store elements, counting with in-house and offshore manufacturers.
In addition to the window displays, we produced all in-store elements for the Men’s, Women’s and Kids areas and the outside wrap of the South Yarra flagship.
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