Country Road

Country Road Giving Season 2021

Partnering with the Country Road Visual Merchandising and Creative teams, Dashing worked from creative brief through prototyping, production, and installation to develop these fantastic monochromatic displays.

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The project was a hybrid of onshore and offshore production carefully managed through our Shanghai and Melbourne teams to elevate their Giving Season campaign.

Elements included in-store print collateral, top-of-shelf boxes MDF plinths, dried palm fronds, and robusta palms in an array of styles and sizes. Customised structures enabled multiple free-standing executions for flagship and all other stores. To top it off, we produced a bespoke external building balustrade garland style, matching the PMS Palms colour, onto the balcony at the Pacific Fair store in QLD.

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