Country Road
Country Road - Kids World
Country Road engaged us to help reimagine their Kids’ department and create a cohesive in-store experience, giving special consideration to key touch-points and age sections.
Dashing Group
With expertise in strategy & design, we reimagine brands and design breakthrough experiences to help businesses make meaningful connections with people, wherever they are.
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The Country Road store in Frankston launched the Kids World space, a new initiative featuring interactive activities for children to play while their parents shop. Inspired by the Australian bushland hues with pops of colour and a dusty tonal mix, we used natural textures and finishes to create engaging displays.
The department entry zone presented an oversized abacus combined with cloud-shaped plinths made of sustainable micro-cement material, top coated and sealed with satin resin for added durability, also being UV ray resistant and non-yellowing. The natural wood finishes and matte colours created a smooth aesthetic.
To build the in-store theatre, we added top-of-shelf displays and used the average height of kids and teens as a guide of where their eye-line will focus within each section. We designed little echo-panel animals inspired by the Aussie fauna illustrations. These were 2D layered and free-standing to be distributed around the store, together with a few abstract Abacus reflecting ceramic sculptural forms and soft coloured rainbows. We produced a Dome Wall Board and used floor decals to create a Hop Scotch and incentive the interactivity.
The opening of Country Road Frankston continues the brand’s sustainable journey, adding to its 5-Star Green Star rating range of stores. Aligning with these values, we used green materials across the activation and focused on durability. We had the EchoPanel® 12mm in the centre of the campaign, as it is made using 60% post-consumer recycled PET plastic bottles, being a superior upcycled product with a 10-year life expectancy, after which the material is 100% recyclable.
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Troy and the Dashing team are the perfect match for Luxottica. With our ever-changing Campaigns and fast paced environment, the team are always on hand and ready. Dashing for me has been the biggest support system and strength to our business. I recommend them to any retailer looking for small- or large-scale print, project management, design work and account management. The possibilities are always endless with Dashing
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We’ve worked with Dashing on a number of projects. They’ve really taken the time to understand the complexity of our retail footprint and needs as a business. They have an attentive approach and we’ve leaned on their skill on all angles from creative development, production, and bump in. Dashing never cease to amaze me, diving headfirst into bringing innovative ideas to the table and turning them into award winning in-store activations.
Crystal MelvanAustralia Post
Great team, personable service. No job is too big or too small, and is always delivered on time and to your brief. It's hard to find suppliers that really care and give everything 110% but these guys do. If they get it wrong, they will do what it takes to get it right, one of my preferred suppliers within Australia
Katrinas BurnsSheridan
Great execution iFit and Dashing team - looks stunning and a great engagement piece for our Rebel customers!! What’s most pleasing for Rebel and iFit is conversion rate and sales productivity!!!
Gary WilliamsRebel Sport
Dashing have grown from being a print provider to an overall service provider. From 2 dimensional print to 3 dimensional display. Supporting with creative inception and solutions to production and installation. We enjoy the partnership and experience of the Dashing Team
Jason TyrrellCountry Road Group
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