Country Road

Country Road - Mother's Day 2021

Dashing partnered with the Country Road creative team to produce this year’s Mother’s Day campaign.

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The project focused on sustainability, incorporating recyclable cardboard tubes, in line with the business’ main values. The activations showcased impressive window displays and in-store launch zones in two locations: Country Road flagship store in Chadstone and Melbourne. In addition, an exclusive window take over and innovative zone on level one was installed in David Jones top-tier store at Elizabeth Street in Sydney.


We produced the cardboard tubes, printed vinyl floor decals with Country Road branding, round plinths, in-store elements, and supplied clothing racks. Managing industrial design, production, and installation, we were able to generate this impressive result in both locations. Window executions created a powerful visual impact using concave and convex shape screens. All items followed a specific Pantone colour pallet, matching the winter-autumn collection and keeping soft tones and forms.

*Mannequins not supplied by Dashing.

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