Noni B

NONI B: Crossroads Denim Window and POS Campaign

The brief for this Crossroads Denim campaign involved the industrial design
print and distribution of window and in-store POS items to help bring their laundry concept to life in 170 stores across Australia and New Zealand.
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Dashing managed the industrial design and production of the washing machine, signage boxes and plinths that hold product in the windows.

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We printed, produced and distributed all of the in-store POS signage for the campaign including floor decals, header boards and shelf strips which effectively delivers the campaign imagery and message in-store.

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