Dashing Inspires
Delve into an immersive multi-sensory experience that sparks true joy as it transports you to the Un-Ex-Spectacle.
Our Dashing Inspires event surpassed all expectations, featuring captivating talks that explored trending retail discussions and immersing visitors into a world of cutting-edge designs and innovative concepts.
Our creative team developed six interactive window displays that invited our guests to engage with a mesmerizing fusion of technology and artistry. The activations were suitable to different industries and product ranges, them being:
+ Alcohol: combining a dynamic lightbox with the Air-Aroma POS scent units, attendees could press a button and smell the product’s native senses.
+ Beauty: Recycled HDPE plastic cladding composed the walls, while heat formed 8mm polypropylene and hand-sculpted wires created the incredible spinning flowers.
+ Luxury: Real biscuits were resin coated to establish a visual reference to food and taste, creating an eye-catching environment to display luxury goods.
+ Sports: A portal built with mirrors, Echo Panel and neon lights invited people to peer inside and see multiple angles of the custom ball display.
+ Jewellery: Recycled denim cladding evolved the V-notched Alupanel mountain, surrounded by printed cabins, miniatures and magnifying glass panels.
+ Homewares: Red fabric curtains revealed a little 3D-printed mice spectacle, alternating two scenes through a rotating motor
We took the opportunity to introduce innovative materials and sustainable alternatives to elevate VM and brand activations. The Lift & Learn system uses QR technology to display content on the built-in screen, allowing a self-learning adventure. In addition to that, we built a Material Wall, giving guests a valuable tactile experience. Eco-friendly material options included recycled textile veneer, decorative cork, recycled EVA foam and HDPE, and more!
The Un-Ex-Spectacle continued with a series of retail innovations throughout the room, these included:
+ The Magn Wall provides the right tools for an effective product presentation, based on the use of magnetic panels and fabric banners, complemented by a range of accessories.
+ The interactive hologram unveiled a world of limitless possibilities, using an LCD screen, the system has interactive functions that allow customers to have a personalised experience.
+ Flex Mirror is a super clear lightweight mirror, with no limit in size and absolute break resistance, this product will blow your mind.
The sweet experience reminded us to embrace the unexpected in all aspects of life to delight our senses and let the true magic spark. We partnered with KOI Dessert Bar in Sydney, the family business headed by the Master Chef finalist Reynold Poernomo, and Food Creative in Melbourne, the innovative food styling and dining studio. More than just desserts, the little fruit creations were a home of experimentation, presenting an explosion of surprising flavours.
Download the round-up deck to dive deep into the essence of each activation that graced both events, or check out the Dashing Inspires Page for more!
