Dashing
We were excited to sponsor the Retail Leaders Forum and be part of their successful return to face-to-face events this year! The forum had the presence of national and global speakers of unmatched quality and immense authority, being held at the Pullman Hotel in Melbourne.
Dashing took over the coffee cart space, presenting our Moch Up Cafe! With sustainability in our core values, we decided to do a fully recyclable area, creating an outstanding activation that generated inspiring conversation among the attendees.
All main elements were made of cardboard and paper, showcasing the beauty of a raw sustainable look and feel. Our honeycomb wall and stools are both made with an accordion folding paper structure that creates a firm base allowing us to shape the size and format of these pieces of furniture. Industrial design played a major role in this project, building a cardboard coffee cart wrap, ordering counter, coffee table, and strut cards. Our team carefuly handcrafted the paper folliage, which included flowers, ferns, and pampas, made of recycled paper.
We worked on this activation from concept creation through industrial design, production and installation. To top it off, we partnered with MyMerch and gave away a few merch boxes filled with premium products to forum guests!
We received amazing feedback from the attendees, as people were interested in learning more about sustainable materials and truly impressed by the raw cardboard display.
