David Jones

David Jones Christmas of Dreams

David Jones Creative and Visual Merchandising teams once again brought to life a magical Christmas in 2021.

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“Christmas of Dreams” took us all on the whimsical journey with stars and moons as their hero moments, giving customers the opportunity to dream of the past and look to the future with wonder, awe, and optimism. Dashing produced a hybrid of both onshore and offshore elements. With a wide variety of printed instore 2D collateral and 3D production of oversized Shooting Stars and Moons, Baubles, Top of shelf Elements, and Rockets.

Industrial design was at the forefront of this year’s campaign with the 3D moons and Stars across different substrates as our technical team worked through multiple prototypes to ensure the end product looked great, was fit for purpose, transported safely and easily assembled by in-store VM teams across all David Jones stores. The eternal illuminated foliage display that we developed last year was also reinstalled on Castlereagh St at the Sydney flagship to bring wonder and enchantment and support the brand animated windows story My Pet Star.

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