David Jones

Christmas Shop 2023

Acclaimed as The Home of Christmas since 1838, this year, we celebrate 185 Christmases with David Jones!

Play Video about David Jones - Christmas Shop 2023

Once again, Dashing had the opportunity to transform the Gallery at their Sydney flagship into a shopping experience like no other. As a blank canvas, the space allowed us to create the most Christmassy journey, taking inspiration from the classic red and green patterns and incorporating traditional DJ icons.

David Jones Christmas
David Jones Christmas

An oversized illuminated sign attracts visitors to the event space on level eight, drawing them through a hall of whimsical ornaments and twinkling trees. The nostalgic adventure continues when entering the shop, sparking celebrations and connecting with the brand’s history. Inside, the ceiling is adorned with festoon lighting programmed in a sequence to highlight the centre Christmas Shop sign, surrounded by cabins and counters wrapped in red reflective vinyl, building a festive atmosphere.

David Jones Christmas
David Jones Christmas

We worked with DJ’s VM creative, merchandise and events teams from concept to installation, delivering a cohesive customer experience and indulging customers in the festive fantasy.

David Jones Christmas
David Jones Christmas
David Jones Christmas

What our clients say


Share Now