David Jones
David Jones Father's Day & Spring 2022
David Jones engaged us to develop sustainable displays guided by their Spring & Fathers Day campaign concept.
Dashing Group
With expertise in strategy & design, we reimagine brands and design breakthrough experiences to help businesses make meaningful connections with people, wherever they are.
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Our industrial designers worked with the DJ creative team to develop the knife lines for the mountain prototypes, making sure everything fit in perfectly, creating a harmonic aesthetic with mannequins and products beautifully placed in between the displays.
The Reboard mountains and plinths were flat packed and sent to stores across Australia and New Zealand, containing an easy guide for the store staff to install them. Dashing also produced all the in-store printed collateral to emphasise campaign messaging.
Aligned with the theme, we partnered with Destination Canada to create engaging hotspots at David Jones flagship stores in Melbourne and Sydney, encouraging people to visit the Whistler region. The zones combined stunning outdoor imagery, digital screens, graphics, informative brochures, and the reboard mountains.
*Mannequins not supplied by Dashing.
What our clients say
Troy and the Dashing team are the perfect match for Luxottica. With our ever-changing Campaigns and fast paced environment, the team are always on hand and ready. Dashing for me has been the biggest support system and strength to our business. I recommend them to any retailer looking for small- or large-scale print, project management, design work and account management. The possibilities are always endless with Dashing
Nic SalernoLuxottica 
We’ve worked with Dashing on a number of projects. They’ve really taken the time to understand the complexity of our retail footprint and needs as a business. They have an attentive approach and we’ve leaned on their skill on all angles from creative development, production, and bump in. Dashing never cease to amaze me, diving headfirst into bringing innovative ideas to the table and turning them into award winning in-store activations.
Crystal MelvanAustralia Post
Great team, personable service. No job is too big or too small, and is always delivered on time and to your brief. It's hard to find suppliers that really care and give everything 110% but these guys do. If they get it wrong, they will do what it takes to get it right, one of my preferred suppliers within Australia
Katrinas BurnsSheridan
Great execution iFit and Dashing team - looks stunning and a great engagement piece for our Rebel customers!! What’s most pleasing for Rebel and iFit is conversion rate and sales productivity!!!
Gary WilliamsRebel Sport
Dashing have grown from being a print provider to an overall service provider. From 2 dimensional print to 3 dimensional display. Supporting with creative inception and solutions to production and installation. We enjoy the partnership and experience of the Dashing Team
Jason TyrrellCountry Road Group
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