David Jones
A Fragrance Destination Redefined
David Jones approached us to create a showpiece for their multi-fragrance brand space in Burwood, expressing a luxurious look and feel.
Our creative team transformed the space into a sophisticated Atelier where the focal point is a sculpture that captures visitors’ attention immediately. The abstract central feature resembles an elegant, twisting flower or an ethereal swirl of glass.
Surrounding the sculpture, is an array of exquisite perfume bottles, positioned strategically to create a harmonious blend of scents and shapes. The design pushes the boundaries with a disruptive colour architecture playing on curves and site lines across the store, bringing height and elevating the zone.
Thoughtfully integrated reflective surfaces enhance the aesthetic and incorporate functional elements like storage, POS, and a dedicated gift-wrapping area, beautifully merging form and function.
