David Jones
David Jones - Qantas Loyalty
Shop. Earn. Fly
David Jones
Shop. Earn. Fly
We partnered with David Jones for the national launch of their Qantas Frequent Flyer loyalty program, a milestone in the brand’s 2025 transformation.
Print elements and bespoke 3D Dalmatian models brought a playful yet premium presence, symbolising loyalty, choice, and connection.
For the first time, shoppers can earn and redeem David Jones Rewards Points or Qantas Points through a tiered membership program managed via the app, offering a seamless and flexible rewards experience.
The launch made headlines in Inside Retail, news.com.au, and the Qantas Newsroom, highlighting this exciting collaboration between two iconic Australian brands.
*Mannequins not supplied by Dressed by Dashing*
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