David Jones
Santa's Workshop of Wonder
The David Jones Christmas campaign included a series of activations throughout their network of stores, celebrating 185 Christmases with the brand.
Dashing Group
With expertise in strategy & design, we reimagine brands and design breakthrough experiences to help businesses make meaningful connections with people, wherever they are.
Play Video about David Jones Santa Workshop of Wonder
We worked with the DJ team to elevate their flagships in Sydney and Melbourne with retail experiences that allowed people to make the most of the amusing world of Christmas.
Our team converted the level nine at the Elizabeth St store into a spectacular Workshop of Wonder, with interactive moments to engage the little ones and create special memories. The playground presents moving cog wheels, nutcrackers and even Santa’s post box, with DJ entertainers to lift the space and guide customers through this fun adventure. From the creative concept to a detailed 3D design, we brought every element to life, unfolding the magic in three weeks of installations and delivering a shopping journey like no other.
At Bourke St, we cranked up the festive vibes with custom bauble chairs, an illuminated archway and a sprinkle of print elements to boost their Santa Set. Not stopping there, we activated the level one gift set and ground floor gifting area to align with the campaign
To keep the enchantment alive, we also brought in free-standing nutcrackers, charming planted boxes, and festive POS, ensuring the experience lingered in every corner of the stores.
What our clients say
Great team, personable service. No job is too big or too small, and is always delivered on time and to your brief. It's hard to find suppliers that really care and give everything 110% but these guys do. If they get it wrong, they will do what it takes to get it right, one of my preferred suppliers within Australia
Katrinas BurnsSheridan 
Great execution iFit and Dashing team - looks stunning and a great engagement piece for our Rebel customers!! What’s most pleasing for Rebel and iFit is conversion rate and sales productivity!!!
Gary WilliamsRebel Sport
Dashing have grown from being a print provider to an overall service provider. From 2 dimensional print to 3 dimensional display. Supporting with creative inception and solutions to production and installation. We enjoy the partnership and experience of the Dashing Team
Jason TyrrellCountry Road Group
We’ve worked with Dashing on a number of projects. They’ve really taken the time to understand the complexity of our retail footprint and needs as a business. They have an attentive approach and we’ve leaned on their skill on all angles from creative development, production, and bump in. Dashing never cease to amaze me, diving headfirst into bringing innovative ideas to the table and turning them into award winning in-store activations.
Crystal MelvanAustralia Post
Troy and the Dashing team are the perfect match for Luxottica. With our ever-changing Campaigns and fast paced environment, the team are always on hand and ready. Dashing for me has been the biggest support system and strength to our business. I recommend them to any retailer looking for small- or large-scale print, project management, design work and account management. The possibilities are always endless with Dashing
Nic SalernoLuxottica
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