David Jones

David Jones – Spring 2021

Spring has sprung at David Jones! Dashing was approached to produce all the goods to create in-store appealing zones for their seasonal campaign.

We printed and produced large portholes, made with foam MDF bases and acrylic painted finishes, Kapa Portholes on MDF stands, T-frame prints held in fixturing, and floor vinyl.

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We had to make sure the freestanding and hanging structures were safe and matched the David Jones Occupational Health and Safety standards.

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All the foam structures arrived in-store intact; they had to be lightweight and stable, as they were placed on the ground floor with customers walking around the store.

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