Everlast Unlock Your Power Energy Zones

Everlast challenged us to create an outstanding energy zone at Rebel Sport stores for their Unlock your Power campaign.

Play Video

Aiming to expand the market size and reach a broader audience, the brand wanted to increase engagement with women and position itself as a total fitness solution for the mind and body. The energy zones hero their Powerlock 2 Training Gloves and boxing accessories, highlighting the partnership with the former professional ironwoman Candice Warner.

Dashing designed, produced and installed custom boxing rings with manually wrapped dowels forming the four ring ropes on each side. We added lockers and spray-painted black crates to create a gym aesthetic and showcase the products. The dynamic lightbox features the brand ambassador with an animation that gradually illuminates key elements of the image.

What our clients say

Share Now