GAZMAN – Christmas 2021

For this year’s Christmas campaign GAZMAN wanted to celebrate their iconic polo shirt.

We developed the concept in collaboration with their creative team, taking the shirts’ colours, sizes, plackets, and formats to design a multi-layered Christmas tree with 3D printed polos. Dashing also supplied the white plinths, which were wrapped with prints displaying more information about their wide colour range.

The window display showcases the vibrant summer colours through a creative design, combining products with smart visual merchandising. All items were produced and manufactured in Australia and rolled out to their top 30 stores.

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