Gazman - Christmas 2022

Drawing from the maximalism trend, Gazman displayed an oversized exploding gift on their Christmas windows, showing some festive cheer!

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Dashing developed and engineered the exploding present based on the brand’s direction, aiming to spark a feeling of wonderment and fun, exciting customers for the season and highlighting their gifting solutions for men’s clothing. The window also included two custom plinths and a delicate detail o the G & M letters, as they were illuminated by battery-powered fairy lights.

All elements were produced offshore, prototyping and approving each detail until we got to the desired result. The whole structure was supplied in one box flat packed for easy transport – it’s a window in a box! The store staff installed the display guided by an easy demo video. The campaign was distributed to their top 50 stores Australia-wide.

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