GAZMAN - Father's Day & Spring 22

Continuing our strong visual activations partnership with Gazman, we joined forces again to deliver the Father’s Day & Spring multi-campaign across Australia – and this was a fun one!
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The brand engaged Jorge Lawerta, a Spanish illustrator, to develop unique characters that would represent different types of men and translate the message that all can find inspiration in their latest collection. Whether you’re known as The Entertainer, Mr Events, The Traveller or Mr Active, GAZMAN will get you out there in style.
We designed double-sided panels in a versatile way that could be easily rotated or interchanged. The artwork was strategically positioned, so the images aligned perfectly with the mannequins to showcase the clothing range in a fun and innovative display. The campaign launched for Father’s Day and continued through Spring as the assets followed the four changeovers. 

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