Gazman

Gazman – Great Outdoors Winter Campaign

We partnered with Gazman to transport people from urban playgrounds to the great outdoors with their new winter collection.

The campaign was shot at the Erskine falls, a well-known tourist attraction in our own backyard: the city of Lorne, in Victoria.

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Dashing was engaged to design, develop and manufacture their winter campaign showcasing footage through print on a 3D layered boxes structure.

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We developed freestanding and wall fixing solutions, observing windows with or without back walls. Our industrial design team developed the 3D boxes, which were produced of honeycomb board to meet sustainability credentials. We delivered them in flat packs with instructions for store staff to assemble, so the activation could be implemented in their stores across Australia.

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