Gazman
Dashing Group
With expertise in strategy & design, we reimagine brands and design breakthrough experiences to help businesses make meaningful connections with people, wherever they are.
The great outdoors, delivered in-store.
Gazman briefed us to bring a winter cabin and ski resort atmosphere to life in-store to launch their Winter 2026 catalogue, inspired by the landscapes of Banff in Canada.
The concept centred on immersive window displays for the Melbourne flagship on Wattletree Road, featuring bespoke built cabinetry, miniature ski lifts, and carefully curated mountain paraphernalia – from skis to stacked logs – all working together to transport customers to an alpine setting that perfectly complemented the season’s refined palette of knitwear, shirts and outerwear.
The Wattletree Road flagship activation showcased the power of combining bespoke props and builds with high-quality print to create a truly eye-catching window display. Every element was designed and produced in-house, with our team managing full installation on-site.
To extend the campaign across the wider Gazman store network, we produced a suite of print-only elements that captured the warmth and character of the hero activation in a scalable format. This approach delivered a cost-effective solution that maintained strong brand consistency across all locations without compromising on impact.
The campaign is a testament to how the right blend of bespoke fabrication and print execution can deliver a premium retail experience at both a flagship and network level.
*Mannequins not supplied by Dressed by Dashing
What our clients say
Great team, personable service. No job is too big or too small, and is always delivered on time and to your brief. It's hard to find suppliers that really care and give everything 110% but these guys do. If they get it wrong, they will do what it takes to get it right, one of my preferred suppliers within Australia
Katrinas BurnsSheridan 
Great execution iFit and Dashing team - looks stunning and a great engagement piece for our Rebel customers!! What’s most pleasing for Rebel and iFit is conversion rate and sales productivity!!!
Gary WilliamsRebel Sport
Dashing have grown from being a print provider to an overall service provider. From 2 dimensional print to 3 dimensional display. Supporting with creative inception and solutions to production and installation. We enjoy the partnership and experience of the Dashing Team
Jason TyrrellCountry Road Group
We’ve worked with Dashing on a number of projects. They’ve really taken the time to understand the complexity of our retail footprint and needs as a business. They have an attentive approach and we’ve leaned on their skill on all angles from creative development, production, and bump in. Dashing never cease to amaze me, diving headfirst into bringing innovative ideas to the table and turning them into award winning in-store activations.
Crystal MelvanAustralia Post
Troy and the Dashing team are the perfect match for Luxottica. With our ever-changing Campaigns and fast paced environment, the team are always on hand and ready. Dashing for me has been the biggest support system and strength to our business. I recommend them to any retailer looking for small- or large-scale print, project management, design work and account management. The possibilities are always endless with Dashing
Nic SalernoLuxottica
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