GAZMAN
Winter Campaign 2024
Bringing the winter hues to life
Dashing Group
With expertise in strategy & design, we reimagine brands and design breakthrough experiences to help businesses make meaningful connections with people, wherever they are.
Gazman launched its Winter campaign with a mission to brighten up the season, showcasing stunning imagery from the Cradle Mountains in Tasmania. They turned to us to bring this breathtaking landscape to life in their window displays and in-store zones.
Our team used a variety of textured materials to capture the essence of the mountain scenery. We crafted window panels from specialty stocks like Mura, made with 60% post-consumer recycled PET plastic, and Form It, a unique material that combines the look of textile with the formable properties of aluminium sheeting. We incorporated cardboard layers and B-Flute rock plinths to add depth and dimension, perfectly showcasing the latest products.
After producing two rounds of prototypes to ensure everything was just right, we installed the final displays in Gazman’s flagship store and rolled out the activation across 37 locations. The result was a stunning, eco-friendly display that truly captured the spirit of their Winter campaign.
What our clients say
Great team, personable service. No job is too big or too small, and is always delivered on time and to your brief. It's hard to find suppliers that really care and give everything 110% but these guys do. If they get it wrong, they will do what it takes to get it right, one of my preferred suppliers within Australia
Katrinas BurnsSheridan 
Great execution iFit and Dashing team - looks stunning and a great engagement piece for our Rebel customers!! What’s most pleasing for Rebel and iFit is conversion rate and sales productivity!!!
Gary WilliamsRebel Sport
Dashing have grown from being a print provider to an overall service provider. From 2 dimensional print to 3 dimensional display. Supporting with creative inception and solutions to production and installation. We enjoy the partnership and experience of the Dashing Team
Jason TyrrellCountry Road Group
We’ve worked with Dashing on a number of projects. They’ve really taken the time to understand the complexity of our retail footprint and needs as a business. They have an attentive approach and we’ve leaned on their skill on all angles from creative development, production, and bump in. Dashing never cease to amaze me, diving headfirst into bringing innovative ideas to the table and turning them into award winning in-store activations.
Crystal MelvanAustralia Post
Troy and the Dashing team are the perfect match for Luxottica. With our ever-changing Campaigns and fast paced environment, the team are always on hand and ready. Dashing for me has been the biggest support system and strength to our business. I recommend them to any retailer looking for small- or large-scale print, project management, design work and account management. The possibilities are always endless with Dashing
Nic SalernoLuxottica
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