Giorgio Armani

Giorgio Armani - Beauty Holiday 2024

Step into a luxurious journey, celebrating elegance at its finest.

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In collaboration with the Bastion Agency, we transformed the global design by Giorgio Armani into an unforgettable pop-up experience at Melbourne’s iconic Chadstone Shopping Centre.

Giorgio Armani - Beauty Holiday 2024
Giorgio Armani - Beauty Holiday 2024

Our team redesigned renders and shop drawings to seamlessly adapt to the unique space, managing every aspect of the project — from fabrication and printing to logistics and installation.

Giorgio Armani - Beauty Holiday 2024
Giorgio Armani - Beauty Holiday 2024
Giorgio Armani - Beauty Holiday 2024

The activation highlights their new fragrance, Si Passione Eau de Parfum Intense, reflecting the elegant, sensual and feminine look and feel throughout all corners. The space captivates visitors to discover exquisite holiday gifts while being true to the couture spirit.

Giorgio Armani - Beauty Holiday 2024
Giorgio Armani - Beauty Holiday 2024

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