Grill’d
Grill'd - Stranger Things Campaign
Dashing collaborated with Grill’d and Seeker Agency to create an immersive store experience celebrating the launch of Netflix’s Stranger Things season 4.
Grill’d
Dashing collaborated with Grill’d and Seeker Agency to create an immersive store experience celebrating the launch of Netflix’s Stranger Things season 4.
We have just gotten back from a trip to The Upside Down of Hawkins, Indiana, diving into a unique in-store experience that transported visitors to the parallel universe of Netflix’s Stranger Things. Grill’d also elevated the campaign by releasing a limited edition DefEAT the Demogorgon Burger – a fun and creative way to engage with the brand!
This project was a visual and physical experience that took over the entire Grill’d restaurant in The Galleries, Sydney. Dashing produced a multitude of custom items, including a multi-layered ‘Rift’ made from a combination of Kapa board, Re-board and lighting, that sucked patrons into The Upside Down. Another stand-out feature was the interactive 3D printed telephone as well as the hand-made Demogorgon vines that had weaved and spread their way throughout the entire restaurant!
*Creative concept and management – Seeker Agency
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