Gucci

GUCCI - Gift Campaign

Trees, trunks and a facade that came alive.
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The Gucci Gift campaign captures an evocative story of love, celebrating joyful moments. This heartfelt narrative underscores the magic of togetherness during this season. We brought the festive spirit to life with a captivating in-store Christmas tree, luggage cart, and pop-in takeover, extending the installation to window displays with luggage pedestals adapted from global concepts.
GUCCI - Gift Campaign
GUCCI - Gift Campaign
At the Sydney flagship store, we liaised with Sydney City Council and Westfield to install 80 sqm light mesh curtains showcasing brand-supplied animations to create a dynamic live facade. The campaign aimed to immerse customers in a luxurious holiday atmosphere while highlighting signature products.
GUCCI - Gift Campaign
GUCCI - Gift Campaign
GUCCI - Gift Campaign

*Mannequins not supplied by Dashing

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