Hennessy
Lunar New Year of the Dragon
Hennessy approached us to elevate the desirability and visibility of their VSOP & XO cognac limited edition for the Lunar New Year 2024, featuring premium finishes with embossed dragons and gold foiling.
Dashing Group
With expertise in strategy & design, we reimagine brands and design breakthrough experiences to help businesses make meaningful connections with people, wherever they are.
Play Video about Hennessy LNY
Recognising LNY as a prime occasion for gifting, especially within the Asian community, Hennessy aimed to enhance their point-of-sale presence to effectively communicate the promotions and captivate consumers for increased connection, conversion, and sales.
We curated premium window displays at David Jones Elizabeth St in Sydney and The Crown Cellars in Melbourne. At David Jones, majestic dragons layered across window decals seemingly soar through the glass, while the glossy acrylic logo on the back wall and back-lit plinths added sophistication. At the Crown Cellars, plinths showcased the limited edition product against printed wood and gold mirror sav, exuding luxury and exclusivity. We printed waves and dragons on double-sided decals to create an impact inside and outside the store.
Our team developed a permanent unit to be displayed at bottle shops across Australia, aiming to reuse it for future campaigns. We designed and produced the classy cabinets in-house, adding a copper top and a gold foil logo for a luxury finish.
What our clients say
Great team, personable service. No job is too big or too small, and is always delivered on time and to your brief. It's hard to find suppliers that really care and give everything 110% but these guys do. If they get it wrong, they will do what it takes to get it right, one of my preferred suppliers within Australia
Katrinas BurnsSheridan 
Great execution iFit and Dashing team - looks stunning and a great engagement piece for our Rebel customers!! What’s most pleasing for Rebel and iFit is conversion rate and sales productivity!!!
Gary WilliamsRebel Sport
Dashing have grown from being a print provider to an overall service provider. From 2 dimensional print to 3 dimensional display. Supporting with creative inception and solutions to production and installation. We enjoy the partnership and experience of the Dashing Team
Jason TyrrellCountry Road Group
We’ve worked with Dashing on a number of projects. They’ve really taken the time to understand the complexity of our retail footprint and needs as a business. They have an attentive approach and we’ve leaned on their skill on all angles from creative development, production, and bump in. Dashing never cease to amaze me, diving headfirst into bringing innovative ideas to the table and turning them into award winning in-store activations.
Crystal MelvanAustralia Post
Troy and the Dashing team are the perfect match for Luxottica. With our ever-changing Campaigns and fast paced environment, the team are always on hand and ready. Dashing for me has been the biggest support system and strength to our business. I recommend them to any retailer looking for small- or large-scale print, project management, design work and account management. The possibilities are always endless with Dashing
Nic SalernoLuxottica
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