The GPT Group
Highpoint unveils Wondermas
A Christmas experience born from community and powered by insight.
Dashing Group
With expertise in strategy & design, we reimagine brands and design breakthrough experiences to help businesses make meaningful connections with people, wherever they are.
Play Video about Highpoint Christmas
In partnership with Dashing Group, the team reimagined the festive season through the lens of connection, belonging, and the vibrant spirit of Melbourne’s west.
Backed by insights from over 400 locals, our creative vision sharpens Highpoint’s urban village, shaped by community and ambition. Dashing reimagined Christmas rituals with bold whimsy, opening the season to diverse traditions through inclusive, accessible moments grounded in the true spirit of the West. The consumer data result? A redefined festive experience that scored exceptionally high for desirability, distinctiveness and purchase intent.
Our Approach
Heritage-Led Aesthetic: We grounded the whimsy in local history, honouring the wave of European immigrants who helped shape the area in the 1950s. The aesthetic creates a modern interpretation of traditional European village rooflines and classic ornament shapes, turning the region’s cultural heritage into a tangible, magical landscape.
Contemporary Inclusivity: To ensure the space felt truly “Inclusive to our Core,” we adapted traditional motifs to be more contemporary, moving away from standard motifs to create a fresher visual language. The design employs a modern colour palette that steps away from the expected, ensuring the experience resonates with the region’s diverse cultural heritage without feeling overtly traditional. This approach allows every visitor to explore unique holiday traditions their way, regardless of background.
Elevating Rituals: We shifted from static decorations to an “Experience First” approach, creating a living, breathing environment that demands participation. Interactive moments are woven throughout the centre, inviting visitors to engage with playful installations and photo-worthy surprises rather than passively viewing them. This transforms the season into a journey of whimsical possibilities, where every corner offers a new opportunity for visitors to immerse themselves in the magic.
The Result
Wondermas at Highpoint is an experience that encourages people to stop, linger, and experience a moment of pure, childlike awe. To achieve this, Dashing mobilised a team of expert manufacturers, craftspeople and prop-makers to bring this bespoke vision to life, delivering custom-designed, precision-manufactured installations that transformed the Centre into a living, breathing Wondermas world.
The Wondermas Tree: Marvel at the glowing 8.6-metre Wondermas Tree. This custom-engineered structure creates an illusion of weightlessness, where baubles appear to have broken free from the centre, floating in whimsical clusters of spontaneous movement.
Immersive Moments: Be mesmerised by the brilliant 7-metre Wondermas Star beaming golden light from above, whisked away in wonder by floating Bauble balloons, or step into the life-sized Snowglobe of Wonder.
Santa Set: The pinnacle is the show-stopping Santa set: a whimsical world inspired by European village rooflines, where play, connection, and tradition come together to make even the wait to meet Santa part of the magic.
Wondermas marks a bold step in how retail destinations can merge data, creativity, and emotional storytelling to inspire true community connection.
What our clients say
Great team, personable service. No job is too big or too small, and is always delivered on time and to your brief. It's hard to find suppliers that really care and give everything 110% but these guys do. If they get it wrong, they will do what it takes to get it right, one of my preferred suppliers within Australia
Katrinas BurnsSheridan 
Great execution iFit and Dashing team - looks stunning and a great engagement piece for our Rebel customers!! What’s most pleasing for Rebel and iFit is conversion rate and sales productivity!!!
Gary WilliamsRebel Sport
Dashing have grown from being a print provider to an overall service provider. From 2 dimensional print to 3 dimensional display. Supporting with creative inception and solutions to production and installation. We enjoy the partnership and experience of the Dashing Team
Jason TyrrellCountry Road Group
We’ve worked with Dashing on a number of projects. They’ve really taken the time to understand the complexity of our retail footprint and needs as a business. They have an attentive approach and we’ve leaned on their skill on all angles from creative development, production, and bump in. Dashing never cease to amaze me, diving headfirst into bringing innovative ideas to the table and turning them into award winning in-store activations.
Crystal MelvanAustralia Post
Troy and the Dashing team are the perfect match for Luxottica. With our ever-changing Campaigns and fast paced environment, the team are always on hand and ready. Dashing for me has been the biggest support system and strength to our business. I recommend them to any retailer looking for small- or large-scale print, project management, design work and account management. The possibilities are always endless with Dashing
Nic SalernoLuxottica
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