iFIT - Shop-in-shop at Rebel Sport

As a retail partner to both Rebel and iFIT brands, this was the perfect project for us to support iFIT in the elevation of their equipment zone across a variety of Rebel stores.

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The method of approach was to design a holistic, flexible and modular solution that could work within multiple Rebel store configurations. We also wanted to achieve an overall tone that iFIT is a unique, premium and innovative experience driven brand, setting the scene that this equipment and technology can live in your home as both a beautiful and life-changing piece of ‘furniture’.

The iFIT technology is the hero of this shop-in-shop, and the best way to present the technology was through a smart and thoughtfully housed digital screen, in addition to strong brand imagery, to allow for the iFIT story to translate with immediacy. Overall, we achieved a modular, minimalist and impactful zone that we believe will successfully attract and inform customers looking for an innovative home workout solution.

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