Jelly Cat
Jelly Cat - Shop in Shop
Snowy World of Wonder
Snowy World of Wonder
This season, Dashing teamed up with Jellycat to bring their playful, joy-filled world to David Jones Chatswood Chase and Elizabeth Street.
We designed and produced two permanent shop-in-shop spaces, immersing visitors in a whimsical universe of beloved plush characters and seasonal favourites
To launch the brand-new space at David Jones Elizabeth Street, we extended the experience into a festive window. The winter wonderland scene featured standout characters surrounded by snowflakes, marshmallows and hot chocolates, suspended to create movement and a sense of magic.
A 2D-to-3D igloo took centre stage as the hero element, layered with realistic faux snow to build depth and evoke an authentic White Christmas atmosphere.
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