JULY

JULY Pop-up at Highpoint Melbourne

Come aboard the July Express

Dashing partnered with JULY to create a standout pop-up at Highpoint Shopping Centre, Melbourne. The design captures the essence of the brand, seamlessly merging luxury with a modern, monochromatic aesthetic.

Inspired by the nostalgic charm of vintage travel, we blended elegance with functional displays, creating an experience that invited customers to “board” the JULY Express.

The space beautifully showcased luggage and accessories, creating a seamless and engaging journey for shoppers. We combined illuminated signage, spacious storage, product highlight displays, and a consultation area to elevate the shopping experience. 

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