JULY Sydney Airport Pop Up

JULY

JULY - Sydney Airport Pop-Up

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To celebrate the golden age of travel, we partnered with July to design, build, and install a bespoke six-month activation within Sydney Airport’s International Terminal. Drawing inspiration from 20th-century travel posters and the iconic beach club culture of the time on the Australian coast, the pop-up features a warm, buttery colour palette that captures the essence of a perpetual summer. Every material was deliberately selected to align with July’s brand aesthetic, creating an inviting environment that entices travellers to explore the collection while navigating the bustling terminal.

The 22.2-square-meter site was engineered to balance form and function, utilising a minimalistic design language that ensures the product remains the hero of the space. Dashing Group maximised the available footprint to create a high-impact visual presence that remained fully compliant with airport regulations. To ensure operational efficiency, the structure is fully powered and features a lockable design, allowing for a seamless daily setup and pack-down process for the duration of the residency.

The activation prioritises an inclusive brand experience by offering a “fun” moment for every passenger, regardless of their intent to purchase. This engagement is anchored by an interactive photo moment powered by July’s AI technology, seamlessly integrated into the environment. Travellers were invited to choose a dream destination and take a photo, with the AI instantly placing them within their selected city landscape. Once the digital journey was complete, users could print their personalised photo on-site, providing them with a unique physical keepsake to carry on their trip.

What our clients say

Great team, personable service. No job is too big or too small, and is always delivered on time and to your brief. It's hard to find suppliers that really care and give everything 110% but these guys do. If they get it wrong, they will do what it takes to get it right, one of my preferred suppliers within Australia

Katrinas BurnsSheridan

Great execution iFit and Dashing team - looks stunning and a great engagement piece for our Rebel customers!! What’s most pleasing for Rebel and iFit is conversion rate and sales productivity!!!

Gary WilliamsRebel Sport

Dashing have grown from being a print provider to an overall service provider. From 2 dimensional print to 3 dimensional display. Supporting with creative inception and solutions to production and installation. We enjoy the partnership and experience of the Dashing Team

Jason TyrrellCountry Road Group

We’ve worked with Dashing on a number of projects. They’ve really taken the time to understand the complexity of our retail footprint and needs as a business. They have an attentive approach and we’ve leaned on their skill on all angles from creative development, production, and bump in. Dashing never cease to amaze me, diving headfirst into bringing innovative ideas to the table and turning them into award winning in-store activations.

Crystal MelvanAustralia Post

Troy and the Dashing team are the perfect match for Luxottica. With our ever-changing Campaigns and fast paced environment, the team are always on hand and ready. Dashing for me has been the biggest support system and strength to our business. I recommend them to any retailer looking for small- or large-scale print, project management, design work and account management. The possibilities are always endless with Dashing

Nic SalernoLuxottica