Just Jeans

Life in Denim

Just Jeans approached us to create a remarkable Life in Denim takeover at their iconic Chadstone store.
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Working with their creative team, we designed concepts to transform the space. From the captivating facade to a unique window display and an eye-catching entrance runway, we’ve infused every corner with the essence of denim perfection, revising the store layout to develop an engaging customer experience.
We crafted the DENIM lettering on the window from repurposed excess jeans samples provided by the brand, breathing new life into them and diverting from the landfill. Patchwork denim panels adorned the store’s interior, covering existing fixtures and the high-level perimeter behind the lightboxes. Denim vinyl treatments extended throughout, from mannequin plinths to table tops and columns. Additionally, we installed a TV with a hand-crafted denim frame, playing campaign content.
The activation generated a surge of foot traffic and earned positive reviews from both delighted customers and the enthusiastic Just Jeans team members. It was a resounding success that left smiles all around.

*Mannequins not supplied by Dashing.

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