We crafted the DENIM lettering on the window from repurposed excess jeans samples provided by the brand, breathing new life into them and diverting from the landfill. Patchwork denim panels adorned the store’s interior, covering existing fixtures and the high-level perimeter behind the lightboxes. Denim vinyl treatments extended throughout, from mannequin plinths to table tops and columns. Additionally, we installed a TV with a hand-crafted denim frame, playing campaign content.