Kathmandu
Kathmandu - Epiq Jacket
Kathmandu engaged us to conceptualise, design and develop spaces within their new Highpoint flagship store in Melbourne.
Kathmandu
Kathmandu engaged us to conceptualise, design and develop spaces within their new Highpoint flagship store in Melbourne.
We worked with the Kathmandu creative team to bring the outdoors within, whilst making a statement about what they are famous for – the ‘Epiq Jacket’ range. Levels of elevation were applied across the hero jacket range, utilising our signature partner Mannequino to showcase each style in a lifelike form, framed with illumination via interchangeable neons and informative product specifications. These applications draw the customer’s attention and engage them across the journey.
The Mannequino is 100% recyclable, designed for disassembly, and ready for the circular economy. It uses around 80-98% less material than conventional display forms. Polypropylene is widely recycled and there is an extensive network to collect and reuse it.
Design development and elements also created a Pants destination in the store utilising moss hanging from the columns to capture the essence of hiking & outdoors and speak truthfully to the brand’s philosophy – ‘We’re out there’.
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