King Living
King Living Pop Up
Free Form Experience
Dashing Group
With expertise in strategy & design, we reimagine brands and design breakthrough experiences to help businesses make meaningful connections with people, wherever they are.
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King Living launched a new era of sofa design with its youthful, playful and effortlessly stylish Freeform Collection with a pop-up at Westfield Bondi Junction. The challenge for Dashing was to turn this shift in tone into a physical experience that blended cutting-edge comfort with premium finishes, while attracting a new, younger audience.
Our Approach
Dashing created an immersive space shaped by the campaign’s warehouse-cool aesthetic with neutral tones, rendered textures and an elevated industrial vibe. A striking double-sided display wall framed the space: an outward-facing LED screen catching shoppers on the move, and an inward-facing lightbox holding attention. Freeform sofas invited easy trial, supported by clear aspirational content highlighting modularity, Rebound technology and next-day delivery.
Two engagement moments kept the energy high. “Review to Win” invited shoppers to sit, scan and share for a chance to win a $5,000 voucher, driving reviews and database growth. Later in the week, the space shifted gears with an “Instant Win” moment, using the modular plinth to reveal prizes and spark weekend buzz. Careful flow planning ensured smooth movement between entry, trial and play.
The Result
The pop-up merged aspiration with accessibility, giving King a credible foothold with a younger, design-savvy audience. High-impact finishes drew foot traffic, interactive mechanics fuelled dwell time, and the seamless sit-scan-shop journey nudged customers from curiosity to conversion.
What our clients say
Great team, personable service. No job is too big or too small, and is always delivered on time and to your brief. It's hard to find suppliers that really care and give everything 110% but these guys do. If they get it wrong, they will do what it takes to get it right, one of my preferred suppliers within Australia
Katrinas BurnsSheridan 
Great execution iFit and Dashing team - looks stunning and a great engagement piece for our Rebel customers!! What’s most pleasing for Rebel and iFit is conversion rate and sales productivity!!!
Gary WilliamsRebel Sport
Dashing have grown from being a print provider to an overall service provider. From 2 dimensional print to 3 dimensional display. Supporting with creative inception and solutions to production and installation. We enjoy the partnership and experience of the Dashing Team
Jason TyrrellCountry Road Group
We’ve worked with Dashing on a number of projects. They’ve really taken the time to understand the complexity of our retail footprint and needs as a business. They have an attentive approach and we’ve leaned on their skill on all angles from creative development, production, and bump in. Dashing never cease to amaze me, diving headfirst into bringing innovative ideas to the table and turning them into award winning in-store activations.
Crystal MelvanAustralia Post
Troy and the Dashing team are the perfect match for Luxottica. With our ever-changing Campaigns and fast paced environment, the team are always on hand and ready. Dashing for me has been the biggest support system and strength to our business. I recommend them to any retailer looking for small- or large-scale print, project management, design work and account management. The possibilities are always endless with Dashing
Nic SalernoLuxottica
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