Kmart - Christmas 2021

This year, Kmart took a new direction leaning on emotive storytelling and embracing the reality that Christmas looks different in every Australian home.

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Aligned with their values, this campaign shows that low prices and on-trend products can enable the kind of Christmas you want, whatever it may be. Dashing worked with Kmart’s creative and marketing teams to develop and design the concept to celebrate all kinds of Christmas.

Elements included gift tag clusters with images, neon lights, and emotional messaging. We produced and installed the flagship stores, combining external windows, flooring, and back wall vinyl, the 3D present tree, gift boxes, as well as a mid-way moment – hanging presents and tags from the ceiling in-store.

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