LEGO
LEGO® – Hidden Side Pop-Up Bus
Hidden Side invites kids to join a fearless team of ghost hunters, who dare to see the unseen and help turn a haunted world back to normal, one ghost at a time.
Dashing Group
With expertise in strategy & design, we reimagine brands and design breakthrough experiences to help businesses make meaningful connections with people, wherever they are.
Dashing were briefed to collaborate with LEGO to bring to life the global concept by designing and executing two bus displays to show off the functionality of the new LEGO playset in-store. A shopper facing unit built to encourage gameplay and introduce fans to the new augmented reality app that brings the models to life, revealing a hidden world of interactive mysteries and challenges to solve.
Dashing worked on the industrial design of the display to resemble a carton style school bus incorporating the Hidden Side theme. The decision was made to construct the buses from the recyclable material Re-Board for its strength, weight and sustainability. A key consideration was that the buses were required to be plug and play so they could be installed on-site by LEGO staff including all tech hardware. They also needed to be easy to pack and send to five locations around Australia. A great result helping kids discover a hidden world of interactive play.
What our clients say
Troy and the Dashing team are the perfect match for Luxottica. With our ever-changing Campaigns and fast paced environment, the team are always on hand and ready. Dashing for me has been the biggest support system and strength to our business. I recommend them to any retailer looking for small- or large-scale print, project management, design work and account management. The possibilities are always endless with Dashing
Nic SalernoLuxottica 
We’ve worked with Dashing on a number of projects. They’ve really taken the time to understand the complexity of our retail footprint and needs as a business. They have an attentive approach and we’ve leaned on their skill on all angles from creative development, production, and bump in. Dashing never cease to amaze me, diving headfirst into bringing innovative ideas to the table and turning them into award winning in-store activations.
Crystal MelvanAustralia Post
Great team, personable service. No job is too big or too small, and is always delivered on time and to your brief. It's hard to find suppliers that really care and give everything 110% but these guys do. If they get it wrong, they will do what it takes to get it right, one of my preferred suppliers within Australia
Katrinas BurnsSheridan
Great execution iFit and Dashing team - looks stunning and a great engagement piece for our Rebel customers!! What’s most pleasing for Rebel and iFit is conversion rate and sales productivity!!!
Gary WilliamsRebel Sport
Dashing have grown from being a print provider to an overall service provider. From 2 dimensional print to 3 dimensional display. Supporting with creative inception and solutions to production and installation. We enjoy the partnership and experience of the Dashing Team
Jason TyrrellCountry Road Group
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