LEGO®

LEGO® - Jurassic World™

To commemorate the launch of Jurassic World Dominion –  the epic conclusion of the Jurassic era – AG LEGO®Certified Stores and Universal Studios teamed up with Dashing to create store window displays and an interactive visual merchandising experience.

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The windows consisted of floor-to-ceiling decals with different opacities to give the bricks an amber glow. We also used fabric prints in the existing light boxes and created dress-up wraps for the vitrines.

For in-store, we created Kapa board sign posts and freestanding dinosaur cutouts which were utilised throughout the store and for photo opportunities against a media wall. The store takeover extended to the LEGO Pick a Brick wall to create further impact within the in-store environment.

The VM Cabinet was displayed at Westfield Bondi to promote the new LEGO® Jurassic World™. Using a mixture of internal and external decals along with a Raptor sculpture made by Ryan “The Brickman” McNaught, the VM Cabinet made for a fun and interactive photo opportunity!

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