Lendlease - Spring in Bloom

We partnered with Lendlease to transform their Erina Fair centre into an enchanting floral scenery for the ‘Spring in Bloom’ campaign, encaptivating customers with elevated displays and walkways.

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The mall welcomes the arrival of Spring with the elements we designed, produced and installed. With our high-quality print, we created 2D layered flowers that were easy to assemble and 3D interlocking die-cut butterflies attached to a spring wobbler to evoke a hyper-real and tactile effect. The activation took over the centre, appearing on columns, escalator landings, floors and ceilings.

Mannequin cabinets were decorated with vibrant and colourful arch backing panels, complementing the surrounding 2D flowers and butterflies. Pedestal cases and the Lendlease counter display were also dressed in floral decals, catching the shopper’s attention wherever they went. The campaign was truly mesmerising and successfully improved the customer journey at the shopping precinct.

*Mannequins not supplied by Dashing. 


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