Lendlease
Lendlease - Spring in Bloom
We partnered with Lendlease to transform their Erina Fair centre into an enchanting floral scenery for the ‘Spring in Bloom’ campaign, encaptivating customers with elevated displays and walkways.
Dashing Group
With expertise in strategy & design, we reimagine brands and design breakthrough experiences to help businesses make meaningful connections with people, wherever they are.
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The mall welcomes the arrival of Spring with the elements we designed, produced and installed. With our high-quality print, we created 2D layered flowers that were easy to assemble and 3D interlocking die-cut butterflies attached to a spring wobbler to evoke a hyper-real and tactile effect. The activation took over the centre, appearing on columns, escalator landings, floors and ceilings.
Mannequin cabinets were decorated with vibrant and colourful arch backing panels, complementing the surrounding 2D flowers and butterflies. Pedestal cases and the Lendlease counter display were also dressed in floral decals, catching the shopper’s attention wherever they went. The campaign was truly mesmerising and successfully improved the customer journey at the shopping precinct.
*Mannequins not supplied by Dashing.
What our clients say
Troy and the Dashing team are the perfect match for Luxottica. With our ever-changing Campaigns and fast paced environment, the team are always on hand and ready. Dashing for me has been the biggest support system and strength to our business. I recommend them to any retailer looking for small- or large-scale print, project management, design work and account management. The possibilities are always endless with Dashing
Nic SalernoLuxottica 
We’ve worked with Dashing on a number of projects. They’ve really taken the time to understand the complexity of our retail footprint and needs as a business. They have an attentive approach and we’ve leaned on their skill on all angles from creative development, production, and bump in. Dashing never cease to amaze me, diving headfirst into bringing innovative ideas to the table and turning them into award winning in-store activations.
Crystal MelvanAustralia Post
Great team, personable service. No job is too big or too small, and is always delivered on time and to your brief. It's hard to find suppliers that really care and give everything 110% but these guys do. If they get it wrong, they will do what it takes to get it right, one of my preferred suppliers within Australia
Katrinas BurnsSheridan
Great execution iFit and Dashing team - looks stunning and a great engagement piece for our Rebel customers!! What’s most pleasing for Rebel and iFit is conversion rate and sales productivity!!!
Gary WilliamsRebel Sport
Dashing have grown from being a print provider to an overall service provider. From 2 dimensional print to 3 dimensional display. Supporting with creative inception and solutions to production and installation. We enjoy the partnership and experience of the Dashing Team
Jason TyrrellCountry Road Group
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