lululemon

lululemon - Align No Line

Sculpted for softness. Designed for movement.

We worked closely with lululemon to execute their Align No Line campaign across key retail touchpoints in Australia and New Zealand. 

The rollout featured custom lightboxes, high-end print displays, and bespoke visual elements crafted to reflect the signature qualities of the Align collection.

At pinnacle locations Brookfield Place and Bondi Junction, we designed and built custom window flooring and entry zone risers using MDF and plywood, finished in micro-suede to create a sophisticated rippled platform effect. 

An etched logo adds the final detail, aligning with the global direction and delivering a refined, cohesive aesthetic.

*Mannequins not provided by Dressed by Dashing*

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