lululemon - Mens Campaign

lululemon engaged Dashing to design, produce and install sustainable windows and launch zones for their Men’s campaign ‘Your Move’, celebrating the release of their new training collection with NBA star Jordan Clarkson.

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Free-standing images made of Reboard built up strong window displays for the brand, utilising the eco-smart and 100% recyclable material throughout the activation. We also manufactured and assembled the outfitting hubs that showcased the basketball player, positioned in-store to catch attention and illustrate the story of their campaign and product.

The retail space was filled with signage and top-of-shelf elements that we created, elevating the shopping experience while promoting their recently launched men’s sports apparel.

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