Lululemon

Lululemon - Proud & Present

Spreading love with lululemon to celebrate Pride.

For the third year, the sports label shows its support for the LGBTQ2IA+ community with a colourful campaign that shares inspiring stories of Pride. Self-expression narratives from people in their community foster a feeling of belonging, reaffirming the fact that lululemon is a brand for everybody.

Developing from their global direction, our design crew collaborated with their creative team to elevate the concept across stores in Australia and New Zealand. We produced and installed window displays and in-store POS to highlight the images of personalities that shared their stories. We used 3D cardboard boxes to add depth to tier-one windows, combined with vibrant decals and banners.

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