lululemon - Set Joy in Motion

We teamed up with lululemon’s creative squad to ‘Set Joy in Motion’ in stores across Australia and New Zealand, promoting the magic of movement and its medicine.

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The campaign celebrates a festive, playful, and evocative holiday by inspiring customers to give gifts that bring joy long beyond the season and the moment of unwrapping the present. Exciting displays revealed gifts that keep on giving for people to gear up for the merry moves.

Dashing took the global concept direction and adapted it to the local market. Our team worked on the industrial design of 3D present boxes and a gold twirling ribbon that took over window displays, in-store signage and activation zones. We produced all items in-house, distributed them to multiple locations, and completed the installation at top-tier stores.

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