Spring 2023 Casual Collection

Let the instinct lead.

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We collaborated with lululemon to embrace their global vision and breathe life into window and in-store displays, introducing their Spring 2023 Casual Collection.

Our creative team carefully considered the direction and adapted it to the local market in Australia and New Zealand. The campaign highlights the showcase of the new clothes range with soft and dynamic styles that do not compromise function.

The metal fabricated scaffolding painted in white is the centrepiece of the activation, blending in with fabric banners and an interior Kappa 3D tagline to compose the window. Print elements and lightboxes continued the experience in-store to attract visitors and drive sales. The Dashing crew worked on the project from design to production, specialised shipping and installation.

*Mannequins not supplied by Dashing.

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