LUSH - Rewild Your Routine

Discovering the Beauty of Biodiversity!


LUSH approached us to help promote their Regenerate campaign and educate people about the brand’s continuous commitment to supporting biodiversity.

We created a multisensory area at the Melbourne Central store to take customers on a journey, where they could learn about the products and their benefits to the environment. The lift & learn unit uses QR technology to display content on the built-in screen, allowing a self-learning adventure to explore how LUSH helps animals and regenerate their habitats.

Our creative team designed bespoke artwork for the walls and floors, translating the campaign message. We produced a giant fabric frame and a media wall for the PR event realised at the space, with Instagramable moments to spread the word on social media. We partnered with a local florist to add real foliage to the activation and create an authentic look and feel. The space also presented an ingredient zone and education signage, with ripple lights to create movement.

What our clients say

Share Now