Macquarie GPT
Dashing Group
With expertise in strategy & design, we reimagine brands and design breakthrough experiences to help businesses make meaningful connections with people, wherever they are.
To mark Lunar New Year and welcome the Year of the Fire Horse we worked closely with GPT Macquarie Centre to deliver a refined in-centre activation, introducing a heightened seasonal moment for customers to celebrate Lunar New Year with a little extra luck
Visitors were invited to gather beneath a striking 4.2-metre Cherry Blossom Tree on Level 2 outside H&M, its branches adorned with soft fairy lights and framed by suspended tassels overhead. Interactive zodiac panels encouraged customers to discover what the Year of the Fire (Crimson) Horse has in store – a rare cosmic event occurring once every 60 years, symbolising bold energy, passion and fresh beginnings.
Those who spent $188 in-centre could visit the Level 2 pop-up to open a locker and reveal a lucky red envelope, uncovering a mystery Macquarie Centre gift card valued up to $500. The experience, unified through a rich palette of reds and gold accents, created a sense of refined elegance, sparking engagement and excitement for passersby throughout the centre.
What our clients say
Great team, personable service. No job is too big or too small, and is always delivered on time and to your brief. It's hard to find suppliers that really care and give everything 110% but these guys do. If they get it wrong, they will do what it takes to get it right, one of my preferred suppliers within Australia
Katrinas BurnsSheridan 
Great execution iFit and Dashing team - looks stunning and a great engagement piece for our Rebel customers!! What’s most pleasing for Rebel and iFit is conversion rate and sales productivity!!!
Gary WilliamsRebel Sport
Dashing have grown from being a print provider to an overall service provider. From 2 dimensional print to 3 dimensional display. Supporting with creative inception and solutions to production and installation. We enjoy the partnership and experience of the Dashing Team
Jason TyrrellCountry Road Group
We’ve worked with Dashing on a number of projects. They’ve really taken the time to understand the complexity of our retail footprint and needs as a business. They have an attentive approach and we’ve leaned on their skill on all angles from creative development, production, and bump in. Dashing never cease to amaze me, diving headfirst into bringing innovative ideas to the table and turning them into award winning in-store activations.
Crystal MelvanAustralia Post
Troy and the Dashing team are the perfect match for Luxottica. With our ever-changing Campaigns and fast paced environment, the team are always on hand and ready. Dashing for me has been the biggest support system and strength to our business. I recommend them to any retailer looking for small- or large-scale print, project management, design work and account management. The possibilities are always endless with Dashing
Nic SalernoLuxottica
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