MECCA - Christmas 2021

MECCA celebrated the indigenous Southern Kaantju/Umpila artist Naomi Hobson with The Beauty Spectacular 2021 Holiday campaign, as part of their support for women in the arts.

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Dashing was challenged to bring the campaign to life at their flagship store in the heart of Sydney’s CBD, through creative window displays and surprise and delight in-store moments.

We partnered with MECCA’s creative and visual merchandising teams to develop a variety of totems made up of organic natural shapes to represent the vivid and abstract brushstrokes created for MECCA’s limited-edition holiday packaging.

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